Creative Work Experience

• Something New! was a lifestyle brand and blog site that acted as a creative outlet for me to bring my ideas to life, while sharing these newly conceptualized ideas with our customers, family, and friends
• Holding the positions of Creative Director and Copywriter, I was constantly focusing on the production of high quality digital content and material goods Something New! was a company that allowed me to learn a lot about the fashion and creative industry, especially what it takes to keep a consistent customer base and release calendar
• As the Creative Director and Copywriter I would work directly with the Graphic Designer to discuss and idealize concepts for new releases and potential social media content. I would style, direct, shoot, and edit videos and photos in preperation to releases, while also creating enticing product descriptions that had a touch of cheekiness and humor to create a sense of relatability and community with those who followed the brand
• Along with the creative direction and styling, I also handled the production of many products
• Developed and executed screen printing on blank garments to prepare for marketing and advertising campaigns
• Contact and deliver garments for custom embroidery for accessories and hoodies
• Research and development for logo, fonts, and all projects overall